Rob Rauffer

Creative Director, Video Producer, Digital Strategist.


I am an award-winning Producer, Editor, and Creative Director renowned for my ability to produce captivating live/unscripted productions, digital products, branded content, sponsorship activations, and 360-degree marketing campaigns. As a Creative storyteller, I possess a wealth of experience in digital and broadcast video production, as well as a keen eye for brand development, UX/UI applications, and experiential design. My ability to seamlessly blend creativity with strategic thinking has allowed me to create impactful and memorable experiences that resonate with audiences. My work has resulted in increased brand awareness, revenue growth, and reach for my clients. Throughout my 20+ year career, I have had the privilege of working with high-profile networks, brands, agencies, and personalities. I have launched countless digital products and marketing campaigns for companies such as adidas, 1800flowers, the United States Ski & Snowboard Association, and Live Nation. I have produced and directed high-profile specials for A&E, AMC, CBS, Paramount+, MTV, and PBS.

In addition to my creative expertise, I am a skilled cross-functional team leader with a hands-on management approach. I value the importance of individual mentoring and team development, and by fostering a collaborative and supportive environment, I have consistently motivated my teams to deliver exceptional results.

Measurable Results: Secured high-profile client accounts across multiple agencies. Increased page views, unique views, and paid media for AOL’s #1 rated property and #2 Comscore-ranked platform. Launched numerous marketing campaigns to drive sellout ticket sales for Live Nation and increased media and merchandise revenue year over year for multiple organizations.

Recent Projects: Willie Nelson & Family (Five-Part Episodic Program, Sundance, Co-Producer 2023), Kenny Rogers & Dolly Parton: All In For The Gambler (Special, CBS/Paramount+, Producer/Editor 2021), Peace Through Music: Celebrating The United Nations 75th Anniversary (Special, MTV & Facebook, Producer/Editor 2020).