The Outlaw Music Festival Tour
The Outlaw Music Festival Tour is the largest touring country music festival in the US, making up to 30 stops each year. The tour features Willie Nelson and revolving guest artists, including Bob Dylan, Van Morrison, Brandi Carlile, Chris Stapleton, Eric Church, Sheryl Crow, Robert Plant, Luke Combs, and many more.
I developed the Outlaw Music Festival brand in 2016 and have been the creative director and hands-on designer ever since. My work includes directing all marketing campaigns, PR, social media, and merchandise.
CLIENT:
Live Nation/Blackbird Presents
YEAR:
2016-Current
ROLE: