What I Do

Professional Overview

Robert W Rauffer

Versatile, Passionate Leader & Mentor

I am a results-driven product leader and marketer with a passion for creating innovative, consumer-centric applications and memorable marketing campaigns. I have a proven track record in developing highly successful solutions across B2B and B2C markets for start-ups and fortune 500 companies. I've launched multiple digital businesses and developed successful go-to-market strategies taking products from concept to acquisition. I establish long-term strategic roadmaps while focusing on short-term deliverables and embracing an ever-changing consumer environment.

As a hands-on product leader and marketing executive, I mentor, coach and empower team members to think different, inspiring them reach well-defined goals with creative solutions. I advocate open and fluid communication, fostering collaboration between business units, marketers, and technologists. I build and manage cross-functional teams instilling Agile Methodology principles and promoting sustainable development cycles.

Throughout these experiences I have honed my communication and negotiation skills to effectively connect with and influence internal stakeholders, external vendors, partners and clients. This is what makes me a unique asset to any organization looking to succeed in today's fast paced digital landscape.

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My Background

Work Experience



New York City


Lead the creation of highly successful entertainment brands centered around multi-artist concert events, festivals, broadcast series/specials, and music releases. Manage the complete brand lifecycle from initial concept through the development of live performances, broadcast, packaging and product distribution. Develop and manage the execution of regional and national marketing campaigns for large-scale concert events and festivals across multiple US markets with near 100% sell-out results. Oversee every aspect of digital product development and day-to-day operations for individual brand experiences, ecommerce/fulfillment, social networks and corporate platform. Develop corporate strategies with senior executives reporting directly to the CEO. Produce multiple video productions including trailers, teasers, spots, pilots and specials for digital, physical and broadcast distribution. Visit Blackbird Presents



New York City

Digital & Brand Strategy Consultant

Managed all aspects of digital product development on a show-by-show basis for this live concert and broadcast production start-up. Developed the brand strategy design, messaging and implementation across print, digital and merchandise for each high profile concert event. Established initial company brand identity.

Transitioned into a full-time CMO position in November of 2014.



New York City

Director Product Management

Co-creator and product owner, Cambio.com (acquired by AOL in 2012), the #2 Comscore ranked and #1 socially driven millennial entertainment platform across the AOL network. Developed and managed product strategy, roadmap, and prioritization for all releases. Led an Agile team of 50+ designers, developers, and content creators delivering over 35m PV's per month, serving nearly 20m in paid media with 300% UV growth YOY. Oversaw social strategy, partner integration and marketing strategy. Webby Award Honoree, 2014 Celebrity Fan. Visit Cambio



New York City

EVP, Chief Innovation Officer

Second in command of this digital development & branding firm focused on product development, branded entertainment and sponsorship initiatives for some of the world's top entertainment brands and personalities. Led an Agile team of strategists, designers, developers, and marketers launching highly innovative large-scale digital products and branding campaigns. Increased productivity and revenue growth over a twelve-month period by nearly 100%. Developed and executed award-winning campaigns for Muhammad Ali, Brad Pitt and The Jonas Group. Webby Award, 2010 Activism. Visit MGXLAB

Transitioned to AOL upon successful creation and eventual acquisition of Cambio by AOL.

Big Rig Creative


Brooklyn, NY

CEO, Product Management & Operations

Co-founder of this digital product development and marketing firm. Led teams of product managers, designers, developers, and marketers while overseeing business development, client management, and day-to-day operations. Developed Award-winning products and campaigns for Cingular Wireless, at&t, US Ski & Snowboard Team, AOL, PR Newswire, and Red Bull. Creating a multi-million dollar line of interactive DVD&CD-ROM products for US Ski Team. Webby Award, 2005 Professional Services.

Digital Pulp


New York City

Senior Interactive Producer

Led product design, development and marketing projects for the firm's largest multi-million dollar accounts. Developed client proposals, pitches and led negotiations. Managed market/consumer research and specifications phases. Created PRD & PMR documents and defined product vision and campaign strategies. Managed budgets, internal and external resources, and all aspects of design, development and rollout. Clients included 1800flowers.com, Plow & Hearth, Scholastic, DoubleClick, Atkins Nutritional, Adidas, Smart Money, AltaVista, and NYC 2012. Visit Digital Pulp



Point Pleasant, NJ

Product Management & Design Consultant

Founded this consortium of digital product innovators focused on creating consumer-centric (B2B/B2C) product solutions for start-ups to fortune 500 companies. Led consultant and/or client's in-house design and development teams through all phases of product development including market and user research, strategy, design, development, testing, tracking and ongoing product releases. Developed internal processes and initiated Agile methodologies across client's teams whenever possible. Clients have included Marucci Sports, Muhammad Ali Enterprises, PR Newswire, at&t, Ski Team and Snowboarding Team and many small to mid-sized organizations. Webby Award, Multiple Honoree. Visit PixelBait Inc.



Asbury Park, NJ

Director Online Digital News & Ad Clients

Managed a team of digital designers, developers and content managers for New Jersey's second largest newspaper. Created new revenue streams through the development of online classified, ecommerce products and advertiser’s mini-sites.

Monmouth Regional High


Tinton Falls, NJ

Director Of Technology

Responsible for purchasing, implementing, and managing all technology related products and services. Developed and launched the first school Web site (1995) and trained staff on emerging technologies including Web, email and online educational resources.



Asbury Park, NJ

Video Engineer & Producer

Technical engineer for major sports, entertainment, and professional organizations including NBA Entertainment, NBC Sports, HBO, MTV, and MLB. Producer and editor of short form corporate videos for various mid to large size companies such as J&J and at&t.

Sesame Workshop


New York City

Child Actor Sesame Street

Original cast member and semi-regular of the hit TV series Sesame Street.

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My Education

Education & Associations

1987September- 1989June

Advertising & Marketing Communications, A.A.S.

Fashion Institute of Technology, NYC

Internship: Chiat/Day. Activities and Societies: National Student Advertising Competition, WFIT Radio Station, and FIT Newspaper Editor.

2014- Present

Product Management Instructor/Consultant

General Assembly

Product management consultant for General Assembly's Enterprise Education team. Develop curriculum and instruct Fortune 100 product teams in various aspects of product management including Agile Methodologies, communication, consumer-centric design and product testing/experimentation.

2014- Present


The Product Group

The Product Group is an opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. It’s a way to meet follow Product People in a laid-back, conversational environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis.

2007- Present

Member & Associate Judge

International Academy of Digital Arts & Sciences (Webby Awards)

The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media.

2006- Present

Member & Judge

International Academy of the Visual Arts (Davey, W3 and Communicator Awards)

The Academy of Interactive and Visual Arts (AIVA) is an assembly of leading professionals dedicated to recognizing the rapidly evolving nature of traditional and interactive media. A diverse group of 600+ members from all 50 states and 15 countries worldwide, the AIVA's mission is to honor, promote and encourage creativity by providing a benchmark standard of excellence for evaluating media design, production and distribution.


  • Matt Pazaras

    VP Business Dev.

    Rob is one of the most exceptional people I have ever had the fortune of meeting, on both a professional and personal level. To start, his wealth of knowledge knows no boundaries; he can conceptualize, manage and produce projects at the highest levels, tying together web, video, design, brand building, ecommerce, social media, marketing, and much more, all with a keen awareness of fiscal responsibility.

  • David Ormes

    Creative Director

    Having worked with Rob for over a decade at various firms (Digital Pulp, MGX Labs), including our own (Big Rig Creative) I can convincingly say that his love of technology, design, product development, management and creative thinking is unsurpassed in my many years in this field working with a diverse kaleidoscope of people.

  • Andrew Yochum

    Technology Architect

    I've worked with Rob since 1997. He is among the few people I've worked with possessing a deep understanding of the intersection of technology and creative. His command of the user experience and web technologies always brings a fresh and inspired perspective to every project. Rob has been as a mentor, a valued business partner and a lifetime friend to me.


Honors & Awards

Webby Awards

  • 2010 Webby Award - Make It Right
  • 2005 Webby Award - Big Rig Creative
  • 2010 Webby Nominee - Ian Poulter
  • 2009 Webby Nominee - Muhammad Ali
  • 2014 Webby Honoree - AOL/Cambio

Telly Awards

  • Telly Award Gold - US Swim Team DVD
  • Telly Award Silver - US Snowboarding Team DVD

Other Awards & Honors

  • 2013 Communicator Award - AOL/Cambio
  • 2010 Davey Award Silver - Ian Poulter
  • 2007 Davey Award Silver - US Snowboarding DVD
  • 2006 Davey Award Silver - USSA Physical Assessment DVD
  • 2005 Davey Award Gold - Big Rig Creative
  • 2005 W3 Gold - Big Rig Creative
  • 2002 Communication Arts - NYC 2012


Recent Work

My clients have included some of the most recognizable brands and personalities known around the world: 1800flowers.com, adidas, AOL, at&t, Atkins Nutritional, Believe Entertainment, Billboard, Brand Pitt/MakeItRight, Cambio, Cingular Wireless, DoubleClick, Gregg Allman, Ian Poulter, Levon Helm, Mark Burnett, Marucci Sports, Matt Damon, Muhammad Ali Enterprises, NASCAR, NetJets, NFL, NHL, NYC 2012, Red Bull, Salvation Army, Scholastic, Smart Money, Tequila Avion, The Wrigley Company, Tom Brady, US Ski Team, USA Swimming, and Warner Brothers.

  • Cambio


    Desktop & Mobile

  • Looking For Space

    Looking For Space

    Desktop & Mobile

  • Extreme Food

    Extreme Food

    Desktop & Tablet

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