What I Do

Professional Overview

Robert W Rauffer

Versatile, Passionate Leader & Mentor

I am a multidimensional product leader, marketer/creative director and video based content developer with a passion for developing and marketing innovative, consumer-centric products. I have a proven track record in creating highly successful solutions across B2B and B2B2C markets for start-ups and fortune 500 companies. I've launched multiple digital businesses and developed successful go-to-market strategies taking products from concept to acquisition.

As a hands-on product leader, creative director, mentor and coach I empower team members to think different, inspiring them to reach well-defined goals with creative solutions. I advocate open and fluid communication, fostering collaboration between business units, marketers, and technologists. I build and manage cross-functional teams instilling Agile methodology principles and promoting sustainable development cycles. I establish long-term strategic roadmaps while focusing on short-term deliverables and embracing an ever-changing consumer environment.

In addition to my extensive digital experience is my long history in television production. Since the age of four when I started as a child actor on PBS's Sesame Street to my recent work as a Creative Director, Segment Producer, and Editor for broadcast specials featured on AMC, CMT and PBS I have been heavily involved in the world of television production. This experience coupled with my digital product development, marketing and creative background makes me a very valuable resource in today's quickly expanding digital video landscape.


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Digital & Marketing

Experience

BLACKBIRD PRESENTS

2014-PRESENT
2012-2014 (consultant)

New York City

CMO/Head Of Digital & Brand Strategy

Lead the creation and execution of highly successful entertainment brands centered around multi-artist concert events, festivals, broadcast series & specials (AMC Networks, AXS, & PBS), and music releases. Manage the complete brand lifecycle from initial concept through the development of live performances, broadcast, packaging and product distribution. Oversee all aspects of digital product development and operations (Desktop & Mobile) for individual brand experiences, ecommerce/fulfillment, social networks and digital marketing. Develop digital and brand strategies, reporting directly to the CEO. Creative director, segment producer, and editor for broadcast specials, promotional and commercial videos. 2015 Grammy Nominee, Live Blues Performance Video, Gregg Allman: All My Friends. Visit Blackbird Presents

AOL/CAMBIO

2010-2013

New York City

Director Product Management

Co-creator and product owner, Cambio.com (created while at MGX LAB and acquired by AOL in 2012), the #2 Comscore ranked and #1 socially driven millennial entertainment platform across the AOL network, delivering over 35m PV's per month, serving nearly 20m in paid media with 300% UV growth YOY. Developed and managed product strategy, roadmap, and prioritization for all releases. Led an Agile team of 50+ designers, developers, and content creators. Oversaw content, social and marketing strategies. Webby Award Honoree, 2014 Celebrity Fan. Visit Cambio

MGX Lab

2009-2011

New York City

EVP/CIO Client Products

Second in command of this digital development & branding firm focused on digital product development, branded entertainment and sponsorship initiatives for some of the world's top entertainment brands and personalities. Led an Agile team of strategists, designers, developers, and marketers launching highly innovative large-scale digital products and branding campaigns. Increased productivity and revenue growth over a twelve-month period by nearly 100%. Developed and executed award-winning campaigns for Muhammad Ali, Brad Pitt and The Jonas Group. Webby Award, 2010 Activism. Transitioned to AOL/Cambio upon the launch of cambio.com. Visit MGXLAB

Transitioned to AOL upon successful creation and eventual acquisition of Cambio by AOL.

Big Rig Creative

2003-2009

Brooklyn, NY

CEO, Product Management & Operations

Co-founder of this digital product development and marketing firm. Led teams of product managers, designers, developers, and marketers while overseeing business development, client management, and day-to-day operations. Developed Award-winning products and campaigns for Cingular Wireless, at&t, US Ski & Snowboard Team, AOL, PR Newswire, and Red Bull. Creating a multi-million dollar line of interactive DVD&CD-ROM products for US Ski Team. Webby Award, 2005 Professional Services.

Digital Pulp

1998–2003

New York City

Senior Interactive Producer

Led product design, development and marketing projects for the firm's largest multi-million dollar accounts. Developed client proposals, pitches and led negotiations. Managed market/consumer research and specifications phases. Created PRD & PMR documents and defined product vision and campaign strategies. Managed budgets, internal and external resources, and all aspects of design, development and rollout. Clients included 1800flowers.com, Plow & Hearth, Scholastic, DoubleClick, Atkins Nutritional, Adidas, Smart Money, AltaVista, and NYC 2012. Visit Digital Pulp

PixelBait

1998-PRESENT

Point Pleasant, NJ

Product Management & Design Consultant

Founded this consortium of digital product innovators focused on creating consumer-centric (B2B/B2C) product solutions for start-ups to fortune 500 companies. Led consultant and/or client's in-house design and development teams through all phases of product development including market and user research, strategy, design, development, testing, tracking and ongoing product releases. Developed internal processes and initiated Agile methodologies across client's teams whenever possible. Clients have included Marucci Sports, Muhammad Ali Enterprises, PR Newswire, at&t, Ski Team and Snowboarding Team and many small to mid-sized organizations. Webby Award, Multiple Honoree. Visit PixelBait Inc.

Gannett

1997–1998

Asbury Park, NJ

Director Online Digital News & Ad Clients

Managed a team of digital designers, developers and content managers for New Jersey's second largest newspaper. Created new revenue streams through the development of online classified, ecommerce products and advertiser’s mini-sites.

Monmouth Regional High

1991–1997

Tinton Falls, NJ

Director Of Technology

Responsible for purchasing, implementing, and managing all technology related products and services. Developed and launched the first school Web site (1995) and trained staff on emerging technologies including Web, email and online educational resources.

Download PDF Resume Download Word Resume

Television Production

EXPERIENCE

Blackbird Presents

2012–Present

New York City

Creative Director, Segment Producer & Video Editor

Creative director for multi-artist concert broadcast series & specials airing on AMC Networks, CMT, AXS TV, and PBS. Segment producer for second unit teams capturing interviews and behind the scenes footage at multi-artist concert events and festivals. Package, sizzle and commercial editor to support concert events and festivals. Oversee video asset management including in-house media server and AWS storage systems.

US Olympic Committee

2003–2008

Park City Utah & Colorado Springs

Producer/Director

Produced and directed a series of award winning interactive DVD & CD-ROM products for US Ski Team, US Snowboarding Team, US Swim Team and USOC. This coincided with my work at Big Rig Creative which developed the brand and marketing campaigns for the DVD & CD-ROM products resulting in a multi-million dollar revenue stream for the USOC and their NGB's.

Independent

1991–1997

Asbury Park, NJ

Producer/Video Engineer

Technical engineer for major sports, entertainment, and professional organizations including NBA Entertainment, NBC Sports, HBO, MTV, and MLB. Producer and editor of short form corporate videos for various mid to large size companies such as J&J and at&t.

Sesame Workshop

1969–1977

New York City

Child Actor Sesame Street

Original cast member and semi-regular of the hit TV series Sesame Street.

VIEW IMDb PROFILE

My Education

Education & Associations

1987September- 1989June

Advertising & Marketing Communications, A.A.S.

Fashion Institute of Technology, NYC

Internship: Chiat/Day. Activities and Societies: National Student Advertising Competition, WFIT Radio Station, and FIT Newspaper Editor.

2014-Present

Product Management Instructor/Consultant

General Assembly

Product management consultant for General Assembly's Enterprise Education team. Develop curriculum and instruct Fortune 100 product teams in various aspects of product management including Agile Methodologies, communication, consumer-centric design and product testing/experimentation.

2014-Present

Member

The Product Group

The Product Group is an opportunity for Product Managers, Strategists,etc., to come together to meet, interact, and network. It’s a way to meet follow Product People in a laid-back, conversational environment within which sharing and learning can flourish and complement the knowledge base for all on a peer to peer basis.

2007-Present

Member & Associate Judge

International Academy of Digital Arts & Sciences (Webby Awards)

The International Academy of Digital Arts and Sciences was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media.

2006-Present

Member & Judge

International Academy of the Visual Arts (Davey, W3 and Communicator Awards)

The Academy of Interactive and Visual Arts (AIVA) is an assembly of leading professionals dedicated to recognizing the rapidly evolving nature of traditional and interactive media. A diverse group of 600+ members from all 50 states and 15 countries worldwide, the AIVA's mission is to honor, promote and encourage creativity by providing a benchmark standard of excellence for evaluating media design, production and distribution.

References

  • Matt Pazaras

    VP Business Dev.

    Rob is one of the most exceptional people I have ever had the fortune of meeting, on both a professional and personal level. To start, his wealth of knowledge knows no boundaries; he can conceptualize, manage and produce projects at the highest levels, tying together web, video, design, brand building, ecommerce, social media, marketing, and much more, all with a keen awareness of fiscal responsibility.

  • David Ormes

    Creative Director

    Having worked with Rob for over a decade at various firms (Digital Pulp, MGX Labs), including our own (Big Rig Creative) I can convincingly say that his love of technology, design, product development, management and creative thinking is unsurpassed in my many years in this field working with a diverse kaleidoscope of people.

  • Andrew Yochum

    Technology Architect

    I've worked with Rob since 1997. He is among the few people I've worked with possessing a deep understanding of the intersection of technology and creative. His command of the user experience and web technologies always brings a fresh and inspired perspective to every project. Rob has been as a mentor, a valued business partner and a lifetime friend to me.

Recognition

Honors & Awards

Webby Awards

  • 2010 Webby Award - Make It Right
  • 2005 Webby Award - Big Rig Creative
  • 2010 Webby Nominee - Ian Poulter
  • 2009 Webby Nominee - Muhammad Ali
  • 2014 Webby Honoree - AOL/Cambio

Telly Awards

  • Telly Award Gold - US Swim Team DVD
  • Telly Award Silver - US Snowboarding Team DVD

Other Awards & Honors

  • 2013 Communicator Award - AOL/Cambio
  • 2010 Davey Award Silver - Ian Poulter
  • 2007 Davey Award Silver - US Snowboarding DVD
  • 2006 Davey Award Silver - USSA Physical Assessment DVD
  • 2005 Davey Award Gold - Big Rig Creative
  • 2005 W3 Gold - Big Rig Creative
  • 2002 Communication Arts - NYC 2012

Portfolio

Recent Digital Work

My clients have included some of the most recognizable brands and personalities known around the world: 1800flowers.com, adidas, AOL, at&t, Atkins Nutritional, Believe Entertainment, Billboard, Brand Pitt/MakeItRight, Cambio, Cingular Wireless, DoubleClick, Gregg Allman, Ian Poulter, Levon Helm, Mark Burnett, Marucci Sports, Matt Damon, Muhammad Ali Enterprises, NASCAR, NetJets, NFL, NHL, NYC 2012, Red Bull, Salvation Army, Scholastic, Smart Money, Tequila Avion, The Wrigley Company, Tom Brady, US Ski Team, USA Swimming, and Warner Brothers.

  • Cambio
    +

    AOL/Cambio

    Desktop & Mobile

  • Looking For Space
    +

    Looking For Space

    Desktop & Mobile

  • Extreme Food
    +

    Extreme Food

    Desktop & Tablet

See Full Portfolio

Contact

Get in touch

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